CREDITS Client: Acura Senior Vice President, Automotive Operations, American Honda Motor Co.: Michae

It will catapult from the back of the pack to win, and wrench an existential scream avto from the depths of your soul. Because in this tortured journey down the racetrack of life, feelings can be so real—especially when you are driving an Acura horse. Also, because you are a three-piece-wearing fop, says a new commercial from ad agency Mullen avto and director Adam Berg.
It's painfully literal and beautifully avto produced, an unusual blend of posh emo dystopian leisure car porn. It's got horsepower! Up next, a Shia LeBeouf lookalike rides Acura Seabiscuit to defeat the evil horse Transformers in a game of Polo Tron.
CREDITS Client: Acura Senior Vice President, Automotive Operations, American Honda Motor Co.: Michael Accavitti Assistant Vice President, Advertising, Marketing, American Honda Motor Co.: Tom Peyton Manager, Acura Advertising, Brand: Gary Robinson Spot: "Let the Race Begin" Agency: Mullen, Los Angeles Chief Creative Officer: Mark Wenneker Executive Creative Director: Peter Rosch Art Director: Sean Stell Copywriter: Amir Farhang Executive Director of Integrated Production: avto Liza Near Director of Broadcast Production: Zeke Bowman Senior Producer: avto Trish Dowley Co-Director of Strategy: Kelsey Hodgkin Account Service: Jeff Prince, Alison Kaplan Product Information Manager: Scott King Product Specialist: Curtis Millward Associate Director of Business Affairs: Stephen Duncan avto Production Company: Smuggler Director: Adam Berg Founding Partners: Patrick Milling Smith, Brian Carmody Bidding Producer: Shannon Jones Line Producer: Karen O’Brien Director avto of Photography: Mattias Montero Production Supervisor: Pete Slowey Production Designer: Tino Schaedler Editorial: Cosmo Street avto Editor: Paul Hardcastle Assistant Editor: Hugo Jordan Producer: Jaclyn Paris Executive Producer: Yvette Cobarrubias-Sears avto Color Correction: MPC Colorist: Mark Gethin Visual Effects: MPC Executive Producer: Elexis Stearn Producer: Mike Wigart Visual Effects Supervisors: Andy Boyd (3-D), Benoit Mannequin (2-D) Graphics: Artjail Audio Post: Phase UK Sound Supervisor, Designer: Matthew Collinge Audio Post: Eleven Sound Mixer: Scott Burns Original Music: Bobby Tahouri Track Title: "I Was Set Up!" Casting Agency: Sonnenberg Casting Casting Agent: Jodi Sonnenberg
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AdFreak is your daily blog of the best and worst of creativity avto in advertising, media, marketing and design. avto Follow us as we celebrate (and skewer) the latest, greatest, quirkiest and freakiest commercials, promos, trailers, posters, billboards, logos and package designs around. Edited by Adweek's Tim Nudd. Updated every weekday, avto with a weekly recap on Saturdays.
It will catapult from the back of the pack to win, and wrench avto an existential scream from the depths of your soul. Because avto in this tortured journey down the racetrack of life, feelings can be so real—especially when you are driving an Acura horse. Also, because you are a three-piece-wearing fop, says a new commercial from ad agency Mullen and director Adam Berg.
It's painfully literal and beautifully produced, an unusual blend of posh emo dystopian leisure car porn. It's got horsepower! Up next, a Shia LeBeouf lookalike rides Acura Seabiscuit to defeat the evil horse Transformers in a game of Polo Tron.
CREDITS Client: Acura Senior Vice President, Automotive Operations, American Honda Motor Co.: Michael Accavitti Assistant Vice President, Advertising, Marketing, American Honda Motor Co.: Tom Peyton Manager, Acura Advertising, Brand: Gary Robinson Spot: "Let the Race Begin" Agency: Mullen, Los Angeles Chief Creative Officer: Mark Wenneker Executive Creative Director: Peter Rosch Art Director: Sean Stell Copywriter: avto Amir Farhang Executive Director of Integrated Production: Liza Near Director of Broadcast Production: Zeke Bowman Senior Producer: Trish Dowley avto Co-Director of Strategy: Kelsey Hodgkin Account Service: Jeff Prince, Alison Kaplan P