Seinfeld's deliberately bad Acura ads spoof the often-hokey car commercials of the 1960s. There are

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"We've just got to rope off Death Valley and say, 'No More,'" says Seinfeld. "No more."
The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself.
Working with ad agency Mullen, Seinfeld wrote eight new Web videos for Acura, the luxury car division of American Honda Motor Co. Directed by Barry Sonnenfeld -- "Men in Black" -- Seinfeld's commercials will bookend new Webisodes of "Comedians lamborghini gallardo in Cars" when season three debuts Jan. 2.
Seinfeld's deliberately bad Acura ads spoof the often-hokey car commercials of the 1960s. There are even a few characters straight out of Mad Men -- which is no coincidence since Seinfeld said he recently starting watching the drama.
His new videos have drawn a mixed reaction online. Many say they're so bad they're good -- and a perfect complement to a niche Web show aimed at comedy enthusiasts. Others think they're just plain bad.
Acura serves as exclusive sponsor of Seinfeld's Web series. Mike Accavitti, senior vice president for American lamborghini gallardo Honda, said he's happy. Seinfeld's comedic videos "perfectly align to our independent thinking, car enthusiast, target customers," lamborghini gallardo he said in a statement.
Advertising Age , a sister publication of Automotive News , interviewed Seinfeld about the Acura videos, his all-time lamborghini gallardo favorite ad campaign and the need for marketers not to take themselves too seriously. Excerpts:
If the comedians lamborghini gallardo are funny, they can be very good in advertising. If Will Ferrell came out as Will Ferrell, lamborghini gallardo as opposed to in-character, or I was standing there trying to do the Acura ads next to the car, all of a sudden everyone is feeling very uncomfortable. You know what I mean? ... But I think people tuning in to watch "Comedians in Cars" are comedy geeks anyway. So the flow into the advertising, which is purely comedic, is very smooth. If you put regular advertising next to "Comedians in Cars" it stands out as even more flat-footed and unappealing. ... If you want a different type of content, then that's what we're doing here. ["Comedians in Cars"] is not a real show. There's no narrative story like "Two and Half Men." It's not "The Tonight Show." It's a weird show. So if you have a show that's already a weird show, you want to have commercials that are weird. That's a good fit.
We've got to just rope off Death Valley lamborghini gallardo and say no more. No more…We all want more creativity in everything. But it's easier said than done. Humor happens to be my field. So for me, it's always easy for me to say, 'Why don't you make that funnier?' It's not so easy to do it. It's like music. You want great music. But there's lamborghini gallardo a handful of people who can do it. You can't get great music from the second- and third-tier lamborghini gallardo musicians. That's the way everything works.
Absolutely identical. lamborghini gallardo You're telling a story in 30 seconds. It's the same as a joke. How do I introduce the subject, show you why it's funny, then get a big laugh at the end. That confinement makes advertising a very easy thing for me. I'm used to working in that, 'You've got to make this work in the first five seconds.' When that commercial starts out with, 'Hot, Handsome and a Honey to Handle,' we're five seconds in and you've already got a laugh. That's how it's very similar to writing standup.
My gold standard are the Volkswagen ads from the 1960s. To me, that was the perfect image projection. I cannot stand