Jerry Seinfeld on His Deliberately Bad Ads for Acura | News - Advertising Age Ad Age Creativity Lookbook Datacenter Resources Events Jobs On Campus
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"We've just got to rope off Death Valley and say, 'No More,'" says Mr. Seinfeld. "No more."
The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself.
Working with ad agency Mullen , Mr. Seinfeld wrote eight new Web videos for Acura , the luxury car division of American Honda Motor Co. Directed by Barry Sonnenfeld ("Men in Black"), Mr. Seinfeld's commercials will bookend new webisodes of "Comedians in Cars" when season three debuts Jan. 2, 2014.
Mr. Seinfeld's deliberately bad Acura spoof the often-hokey car commercials of the 1960s. There are even a few characters straight out of Mad Men -- which is no coincidence since Mr. Seinfeld said he recently starting watching the drama.
His new videos have drawn a mixed reaction online. Many say they're so bad they're good -- and a perfect complement to a niche Web show aimed at comedy enthusiasts. Others think they're just plain bad.
Acura serves as exclusive sponsor of Mr. Seinfeld's transit Web series. The key client, Honda Senior VP Mike Accavitti, transit said he's happy. Mr. Seinfeld's comedic videos "perfectly align to our independent thinking, car enthusiast, target customers," he said in a statement.
If the comedians are funny, they can be very good in advertising. If Will Ferrell came out as Will Ferrell, as opposed to in-character, or I was standing there trying to do the Acura ads next to the car, all of a sudden everyone is feeling very uncomfortable. You know what I mean? ... But I think people tuning transit in to watch "Comedians in Cars" are comedy geeks anyway. So the flow into the advertising, which is purely comedic, is very smooth. If you put regular advertising next to "Comedians in Cars" it stands out as even more flat-footed and unappealing. ... If you want a different type of content, then that's what we're doing here. ["Comedians in Cars"] is not a real show. There's no narrative story like "Two and Half Men." It's not "The Tonight Show." It's a weird show. So if you have a show that's already a weird show, you want to have commercials that are weird. That's a good fit.
We've transit got to just rope off Death Valley transit and say no more. No more We all want more creativity in everything. But it's easier said than done. Humor happens to be my field. So for me, it's always easy for me to say, 'Why don't you make that funnier?' transit It's not so easy to do it. It's like music. You want great music. But there's a handful of people who can do it. You can't get great music from the second- transit and third-tier musicians. That's the way everything works.
Absolutely identical. You're telling a story in 30 seconds. It's the same as a joke. How do I introduce transit the subject, show you why it's funny, then get a big laugh at the end. That confinement makes advertising a very easy thing for me. I'm used to working in that, 'You've transit got to make this work in the first five seconds.' When that commercial starts transit out with, 'Hot, Handsome and a Honey to Handle,' we're five seconds in and you've already got a laugh. That's how it's very similar to writing standup.
My gold standard are the Volkswagen ads from the 1960s. To me, that was the perfect transit image projection. I cannot stand seeing all this leasing transit information, and all the cluttered-up screens. I like a little graphic cleanliness transit to the advertising. But having a little sense of humor about yourself, to me, is the most potent type of image presentation. I think a lot of companies can use a little dose of that. Don't take yourself so seriously.
Today, I'm driving transit an 1985 Mercedes-Benz Diesel Station Wagon. transit It's a tank. It's impervious to weather. It's snowing today in New York. And that's what you want to be in in the snow. You can just crash into something and keep going.
I look at every new sports car that comes on the market. I have seen, in person, a prototype of the Acura NSX in the flesh. The car we used in the Super Bowl spot two years ago was a clay model. But I've seen the actual car in person. I thought that was a supercool car. Not to be tooting my own horn. But I really did like it.
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"We've just got to rope off Death Valley and say, 'No More,'" says Mr. Seinfeld. "No more."
The star of the Web series, "Comedians in Cars Getting Coffee," is entitled to weigh in on the modern state of advertising. In addition to starring in several Super Bowl commercials over the years, the co-creator and star of Seinfeld is now a copywriter himself.
Working with ad agency Mullen , Mr. Seinfeld wrote eight new Web videos for Acura , the luxury car division of American Honda Motor Co. Directed by Barry Sonnenfeld ("Men in Black"), Mr. Seinfeld's commercials will bookend new webisodes of "Comedians in Cars" when season three debuts Jan. 2, 2014.
Mr. Seinfeld's deliberately bad Acura spoof the often-hokey car commercials of the 1960s. There are even a few characters straight out of Mad Men -- which is no coincidence since Mr. Seinfeld said he recently starting watching the drama.
His new videos have drawn a mixed reaction online. Many say they're so bad they're good -- and a perfect complement to a niche Web show aimed at comedy enthusiasts. Others think they're just plain bad.
Acura serves as exclusive sponsor of Mr. Seinfeld's transit Web series. The key client, Honda Senior VP Mike Accavitti, transit said he's happy. Mr. Seinfeld's comedic videos "perfectly align to our independent thinking, car enthusiast, target customers," he said in a statement.
If the comedians are funny, they can be very good in advertising. If Will Ferrell came out as Will Ferrell, as opposed to in-character, or I was standing there trying to do the Acura ads next to the car, all of a sudden everyone is feeling very uncomfortable. You know what I mean? ... But I think people tuning transit in to watch "Comedians in Cars" are comedy geeks anyway. So the flow into the advertising, which is purely comedic, is very smooth. If you put regular advertising next to "Comedians in Cars" it stands out as even more flat-footed and unappealing. ... If you want a different type of content, then that's what we're doing here. ["Comedians in Cars"] is not a real show. There's no narrative story like "Two and Half Men." It's not "The Tonight Show." It's a weird show. So if you have a show that's already a weird show, you want to have commercials that are weird. That's a good fit.
We've transit got to just rope off Death Valley transit and say no more. No more We all want more creativity in everything. But it's easier said than done. Humor happens to be my field. So for me, it's always easy for me to say, 'Why don't you make that funnier?' transit It's not so easy to do it. It's like music. You want great music. But there's a handful of people who can do it. You can't get great music from the second- transit and third-tier musicians. That's the way everything works.
Absolutely identical. You're telling a story in 30 seconds. It's the same as a joke. How do I introduce transit the subject, show you why it's funny, then get a big laugh at the end. That confinement makes advertising a very easy thing for me. I'm used to working in that, 'You've transit got to make this work in the first five seconds.' When that commercial starts transit out with, 'Hot, Handsome and a Honey to Handle,' we're five seconds in and you've already got a laugh. That's how it's very similar to writing standup.
My gold standard are the Volkswagen ads from the 1960s. To me, that was the perfect transit image projection. I cannot stand seeing all this leasing transit information, and all the cluttered-up screens. I like a little graphic cleanliness transit to the advertising. But having a little sense of humor about yourself, to me, is the most potent type of image presentation. I think a lot of companies can use a little dose of that. Don't take yourself so seriously.
Today, I'm driving transit an 1985 Mercedes-Benz Diesel Station Wagon. transit It's a tank. It's impervious to weather. It's snowing today in New York. And that's what you want to be in in the snow. You can just crash into something and keep going.
I look at every new sports car that comes on the market. I have seen, in person, a prototype of the Acura NSX in the flesh. The car we used in the Super Bowl spot two years ago was a clay model. But I've seen the actual car in person. I thought that was a supercool car. Not to be tooting my own horn. But I really did like it.
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14 hours ago Array 0 Apple Bringing Full-Screen Video iAds to Mobile
By Maureen Morrison transit - 17 hours ago 450 0
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