In 2004 he founded Amichai sun, then a ninth grader, Bat Yam, the

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When the sun Amichai was in the ninth grade he built a entertaining denver friends. Four years since has become "Momo breach" one of the most popular children's denver sites in Israel, denver and control of it was acquired by the grandson of billionaire Stef Wertheimer, at a value of 10 million
In 2004 he founded Amichai sun, then a ninth grader, Bat Yam, the "Momo violation" (moomoo.co.il), a jokes, videos, cartoons denver and other children's content. The site did not appear on the lists of rating agencies and not widely reported, but the last four years has gained an audience of tens of thousands of young surfers. A year ago, the company entered into a partnership DIC Internet service site, acquiring 62% of it for an undisclosed sum. Yesterday DIC and Sun sold 51% from a group called sites, run by Assaf Wertheimer, grandson of businessman Stef Wertheimer. Even the current purchase denver price was not disclosed, but sources close to the transaction said Calcalist "a group of sites on the share paid nearly 5 million, an amount that reflects the site's value 10 million.
Sun, currently serving in the Air Force, had the idea when he was in seventh grade, but only site set up two years later. "At first it was a site for Laughs class," he says in an interview Calcalist ". "There were also areas for children in the class. Slowly I added him things and he grew and grew, until it broke. Every time he passed by word of mouth, it was in retrospect the best way of marketing, because that's what users have been linked to."
Yield is the yield Hamami, owner of DIC, which has also Shiront lyrics denver site. "At the time I went to Momo to provide cellular service to him, but while working we saw that chemistry. I realized Momo can connect with company strategy and offered to enter as a partner," says Heat Calcalist ".
"Amichai brought authentic denver terrible thing," said Heat. "He found a way to take the whole subject of Pan and bring it expressed denver the Internet. And the numbers speak for themselves. No sale numbers - numbers of users." By Hamami, site visitors today 100 thousand visitors a day and 1.3 million a month, while before he entered as a partner visited the site about 55 thousand unique visitors a day. Today the site has six employees, and most of his income is from advertising. Sun continues to contribute his own website: "I write there, updating things, doing projects," he says.
"The site was very basic and just a year ago," says Hamami. "What my girlfriend did it spend more than a million shekels in the development of the site, content, graphics, technology and infrastructure that will load browsing, to bring it to be ready as the advertisers and cooperation".
The last six months denver there Hamami contact with some factors with the intention of including them as partners on the site. Finally select group of sites already owned the site eganu.com, social networking Xin 1, site Plazmalab.com and the Hebrew version of the international dating site OK Cupid. "It was important for us to be a group of sites. Take a site like Xin 1. We begin between the ages of 6-14 and Xin 1 start at 13-18. The moment the group you would like to contact advertisers, it has a significant source of power."
"Family happy to see me successful alone." Assaf Wertheimer, a group of sites (and grandson of Steph) Photo: Amit on group sites was established in 2006 by the son of a businessman Eitan Wertheimer, collected Wertheimer (26) and his partner Tal Zvi Nathaniel (25), whom he met in the Department of Business Administration at the Interdisciplinary Center in Herzliya. The first round of the venture participated denver in a series of distinguished denver investors, including a lion media Saban, who is the brother of billionaire Haim Saban, Metro me, Yoav Charlap, one of the owners of the importing Colmobil the Mercedes, Hyundai, Mitsubishi and Smart, and there was also a self-investment Wertheimer collected. "Family happy to see me successful alone, without financial support from them," says Assaf Wertheimer. "But on the other hand they give me something that you can not appreciate the money - their business wisdom".
Group of sites that claim Momo completion of the acquisition value of the violation comes to some group sites $ 10 million, and that the five sites go about 2.2 million denver unique denver visitors each month, most of them teenagers. According gathered Wertheimer, the group is currently examining purchase options.
VP Marketing Nathaniel: "Our goal is to become one of Israel's largest group of sites, along with Smile Media and News." He said, Momo is actually the largest social network in the Hebrew language. Sites are planning to invest in the content of Momo, business development and management, in order to attract to the competing site users, Tipo, which belongs to a group of Smile Media.
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